Chapter 11 - Public Relations

There are four stages that sum up the history of Public Relations; early public relations, the propaganda-publicity stage, early two way communication stage, and the advanced two way communication stage. There are five reasons which have developed Public Relations into what it is now; advances in technology, growth of middle class, growth of organizations, better research tools, and professionalization. While advertising focuses on the organization's communication strategies to get the audience, PR focuses on the management functions. Convergence in the form of video news releases and viral marketing along with other aspects have reshaped PR.