Chapter 6 - Film

Movies became popular at the beginning of the 20th century, which at first were dominated by big studios but as soon as the talkies came which allowed for different genres the fighting and rising of other studios came about. With the expansion came the three components of the film industry which are; production, distribution and exhibition. These exponents are controlled by studios which come in one of three forms; major, corporate independent and independent studios. Due to conglomerates, we now have something called "blockbusters" which is a measure of what movie is successful and what is not. Convergence is also effecting movies as people can get free movies online instead of buying DVDs or going to the theatre. Advertising in movies is a lot like books, product placement is key to it.