Chapter 12 - Advertising

Advertising has probably been around since the beginning of trade, just not in the way we recognize it. After the American Civil War it became an industry. Advertising can have benefits and disadvantages. For example, it is criticized as it is intrusive, deceptive and exploits children. However it is beneficial because it supports our economic system (as mentioned earlier, it financially funds all media) and is education. Departments that can be found in advertising agencies are; administration, account management, creative, media, market research, and public relations. There are many ways to measures an ads effectiveness such as copy testing, consumer juries, forced exposure, recognition tests, recall testing and awareness tests. Advertisements can be found everywhere and anywhere there is commerce.